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Coke Move

 
 

move by coke

EXPERIENTIAL DESIGN

Introducing Coke’s new limited edition flavor Move, the brand activated at the 2023 March Madness Music Festival in Houston Texas. The project included designing the Main Stage, VIP Areas, and an ancillary experience on festival grounds. Attendees were invited to sample the product, create their very own TikTok videos for social, and utilize the multiple photo opportunities around the footprint.