American Express
NBA All-Star Weekend
EXPERIENTIAL DESIGN
For NBA All-Star weekend, we created a three-day, invitation-only event for American Express hidden within a Chicago speakeasy, The Violet Hour, partnering with top chefs throughout Chicago. Throughout the weekend we hosted surprise appearances from Don C, the Westbrooks, Shaquille O'Neal, and top NBA Talent.
THE MOOD BOARD
THE CUSTOM WALLPAPER
The walls within the space were dressed in custom wallpaper utilizing
American Express’ color palette with hints of abstract basketball motifs. This graphic was implemented in small scale applications across all signage and digital comms.
