Brooks RUNNING:
nyc marathon

RETAIL DESIGN, EXPERIENTIAL DESIGN, GRAPHIC DESIGN

For the New York City marathon, Brooks Running tasked the team with designing their first brick and mortar location in the heart of SoHo, celebrating runners and brand enthusiasts alike. The pop up was live for two weeks before, during and after the marathon, hosting events by night and transforming into a retail forward environment by day.

BROOKS
LET’S RUN THERE CAMPAIGN

Coinciding with the pop up, the Brooks brand launched their new campaign “Let’s Run There”. This was the first time these campaign assets would be public facing in a retail application. The team worked directly with Brooks Running to showcase usage suggestions in an environmental format.