PLAY BY PLATINUM

EXPERIENTIAL DESIGN, DIGITAL DESIGN, GRAPHIC DESIGN

Play by Platinum emphasizes an activation built through artist partnerships, celebrating Art Basel in its most authentic form. By tapping into four world renowned artists, attendees were encouraged to not only purchase the toys but also play with them at a larger than life scale. This activation was in partnership with PLAYLAB, INC.

To view Art Basel 2022, click here.

Photography by Sean Davidson

Shantell Martin x uno cards

Daniel Arsham x Hotwheels

THE COLLECTIBLES

A custom site was designed which allowed Platinum/Centurion card members the opportunity to purchase the toys that were created in partnership with each artist. In addition to these toys, 2 Platinum-exclusive toys were designed for this experience: The Domino Set and The Platinum Playing Cards. Guests had the opportunity to purchase these at a very limited stock, thereby turning them into timeless centerpieces for any game night.